ARAMARK Parks & Resorts
Deploys PAR Springer-Miller Systems’ SMS|World Internet Booking
Engine At Lake Powell Resorts & Marinas
SMS|World is a web-enabled Customer Relationship Management
Solution, allowing for real-time internet bookings for individuals
and groups.
NEW HARTFORD, NY – DECEMBER 27, 2005 – PAR Springer
Miller Systems Inc. (SMS), a wholly owned subsidiary of PAR Technology
Corporation (NYSE:PTC) and the leading provider of guest-centric
hospitality management systems, is pleased to announce that ARAMARK
Parks and Resorts, an authorized concessioner of the National Park
Service, has implemented SMS|World, an integrated extension of the
SMS|Host Hospitality Management solution on its Lake Powell Resorts
& Marinas’ Web site, www.lakepowell.com.
Located on the border of Utah and Arizona, Lake Powell Resorts
& Marinas offers visitors diverse lake and land activities,
including houseboat and powerboat rentals, lodging on the lake and
tours to Rainbow Bridge National Monument. As the second largest
man-made lake in the U.S., Lake Powell provides stunning scenery
that is appreciated by millions of guests each year.
ARAMARK had previously deployed the SMS|Host Hospitality Management
Systems’ integrated approach for Lake Powell to replace multiple
existing systems that ran the property’s front office, central
reservations and activity management needs as stand-alone applications.
This included several optional modules such as Multi-Property Management,
Spa/Recreation Scheduling, Ticket Management, Frequent Guest Tracking,
Activities Management, Retail Point-of-Sale, and Internet Booking.
“The SMS|Host application provides us a multi-faceted system
for our multi-faceted properties,” said Roger Franke, director
of information technology, ARAMARK Parks & Resorts. “From
scheduling boats and tours to improving efficiency at the front
desk, this system helps us improve our customer service levels across
the board."
Roger Franke further explains, “The deployment of SMS|World
is a natural extension to meet our customer service objectives.
Our operation has seasonal bursts of incredible reservations volume.
SMS|World allows customers to book lodging, houseboats and campsites
on-line without enduring long waits on hold.”
John Springer-Miller, President and CEO of PAR Springer-Miller
Systems said, “SMS|World bookings are created in real time,
without the need to maintain rates and availability blocks in a
second location; it requires much less manpower than the traditional
reservations office. We don’t assess per-booking transaction
fees that a GDS provider would. With these things in mind, ARAMARK
will enjoy improved bottom line profitability and guest satisfaction.”
About PAR-Springer-Miller Systems
PAR Springer-Miller Systems is a leading provider of hospitality
management solutions that meet the technology needs of all types
of hospitality enterprises including city-center hotels, destination
spa and golf properties, timeshare properties, and casino resorts
worldwide, setting the pace as a pioneer in the hospitality industry.
SMS|Host Hospitality Management System is distinguished from other
property management systems with its truly integrated design and
unique approach to guest service. The SMS|Host product suite, including
more than 2- seamlessly integrated, guest-centric application modules,
provides hotel/resort staff with the tools they need to personalize
service, exceed guest expectations, and increase revenue. For more
information on PAR Springer-Miller Systems, visit our website at
www.springermiller.com.
About PAR Technology Corporation
PAR Technology Corporation is a leading provider of professional
services and enterprise business intelligence software and hardware
to the hospitality industry. PAR develops, markets and supports
hardware and software products that improve the ability of hospitality
business professionals to make timely, fact-based business decisions.
The Company is a premier provider of I/T management solutions to
hotel and restaurant companies, with over 40,000 installations worldwide
in 100 countries. PAR is a leader in providing computer-based system
design and engineering services to the Department of Defense and
Federal Government Agencies. PAR Technology Corporation’s
stock is traded on the New York Stock Exchange under the symbol
PTC. For more information, visit the Company’s website at
www.partech.com.
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